Do Online Reviews Affect Product Sales? The Role of Reviewer Characteristics and Temporal Effects

• Main Authors: HU, Nan, LIU, Ling, ZHANG, Jennifer
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2008
• Subjects: Word-of-mouth; Online product reviews; Transaction cost economics; Uncertainty reduction; Efficient market; Portfolio analysis; Computer Sciences; E-Commerce; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/752; https://ink.library.smu.edu.sg/context/sis_research/article/1751/viewcontent/Online_Reviews_Product_Sales_2009_av.pdf
• Institution: Singapore Management University

Online product reviews provided by consumers who previously purchased products have become a major information source for consumers and marketers regarding product quality. This study extends previous research by conducting a more compelling test of the effect of online reviews on sales. In particul...