Do online reviews reflect a product's true perceived quality? An investigation of online movie reviews across cultures

• Main Authors: KOH, Noi Sian, Hu, Nan, Clemons, Eric K.
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2010
• 主題: Online reviews; Movie ratings; Cross-cultural comparisons; Under-reporting bias; Computer Sciences; E-Commerce
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/357; https://ink.library.smu.edu.sg/context/sis_research/article/1356/viewcontent/Do_Online_Reviews_Reflect_a_Product_s_True_Perceived_Quality_HICSS_pv.pdf

When does the reported average of online ratings match perceived average assessment? We apply behavioral theory to capture intentions in rating online movie reviews in two dissimilar countries - China and the United States. We argue that consumers' rating behaviors are affected by cultural infl...