Assessing the effect of electronic word of mouth and firm strategy on business performance as perceived by selected online sellers

Assessing the effect of electronic word of mouth and firm strategy on business performance as perceived by selected online sellers

The main focus of this study, which was conducted by the researchers, was to identify the effects of electronic word of mouth and firm strategy on the firm performance of selected online businesses in the Philippines. The research approach is quantitative, descriptive, correlational, and causal-expl...

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書目詳細資料
Main Authors:	Asis, Angela Ann Marie Calopez, Chua, Yasmine Kyra Ko, Nonato, Jemina Christine Barrientos
格式:	text
語言:	English
出版:	Animo Repository 2022
主題:	Word-of-mouth advertising—Philippines Viral marketing—Philippines Electronic commerce—Philippines E-Commerce
在線閱讀:	https://animorepository.dlsu.edu.ph/etdb_dsi/74 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1055/viewcontent/Assessing_the_effect_of_electronic_word_of_mouth_and_firm_strateg2_Redacted.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	De La Salle University
語言:	English

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