Gucci: Steering into the post-COVID era
Marco Bizzarri and Alessandro Michele proved there is life after Tom Ford. COVID-19 could yet make Gucci’s revival a short-lived one
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Institutional Knowledge at Singapore Management University
2021
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sg-smu-ink.pers-15822022-03-02T03:13:30Z Gucci: Steering into the post-COVID era Singapore Management University Marco Bizzarri and Alessandro Michele proved there is life after Tom Ford. COVID-19 could yet make Gucci’s revival a short-lived one 2021-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/570 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1582&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University e-commerce luxury brand marketing E-Commerce Marketing |
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e-commerce luxury brand marketing E-Commerce Marketing |
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e-commerce luxury brand marketing E-Commerce Marketing Singapore Management University Gucci: Steering into the post-COVID era |
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Marco Bizzarri and Alessandro Michele proved there is life after Tom Ford. COVID-19 could yet make Gucci’s revival a short-lived one |
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text |
| author |
Singapore Management University |
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Singapore Management University |
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Singapore Management University |
| title |
Gucci: Steering into the post-COVID era |
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Gucci: Steering into the post-COVID era |
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Gucci: Steering into the post-COVID era |
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Gucci: Steering into the post-COVID era |
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Gucci: Steering into the post-COVID era |
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gucci: steering into the post-covid era |
| publisher |
Institutional Knowledge at Singapore Management University |
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2021 |
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https://ink.library.smu.edu.sg/pers/570 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1582&context=pers |
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