Antecedents of Consumer Trust in B-to-C Electronic Commerce

Despite the importance of trust in electronic commerce, there is insufficient theory and evidence concerning the determinants of consumer trust about an Internet vendor’s trustworthiness, and the influence of consumer trust on the consumer’s purchasing intention. The purpose of this study is to: i)...

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Bibliographic Details
Main Authors: KIM, Dan J., FERRIN, Donald L., Rao, H. Raghav
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2003
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/682
https://ink.library.smu.edu.sg/context/lkcsb_research/article/1681/viewcontent/Antecedents_of_Consumer_Trust_in_B_to_C_Electronic_Commerce.pdf
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Institution: Singapore Management University
Language: English