Antecedents of Consumer Trust in B-to-C Electronic Commerce

• Main Authors: KIM, Dan J., FERRIN, Donald L., Rao, H. Raghav
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2003
• Subjects: Electronic commerce; antecedents of trust; B-to-C consumer trust; security; privacy; Internet consumer behavior; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/682; https://ink.library.smu.edu.sg/context/lkcsb_research/article/1681/viewcontent/Antecedents_of_Consumer_Trust_in_B_to_C_Electronic_Commerce.pdf
• Institution: Singapore Management University

Despite the importance of trust in electronic commerce, there is insufficient theory and evidence concerning the determinants of consumer trust about an Internet vendor’s trustworthiness, and the influence of consumer trust on the consumer’s purchasing intention. The purpose of this study is to: i)...