The role of mutual trust in building members' loyalty to a C2C platform provider

The role of mutual trust in building members' loyalty to a C2C platform provider

10.2753/JEC1086-4415140105

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Bibliographic Details
Main Authors: Chen, J., Zhang, C., Xu, Y.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
C2C e-commerce
Loyalty
Mutual trust
Platform providers
Social interaction
Trust
Trust in e-commerce
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42593
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/42593

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