HCI research issues in electronic commerce

• Main Authors: NAH, Fiona Fui-hoon, DAVIS, Sid
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2002
• Subjects: Web usability; navigation; trust; E-commerce; Databases and Information Systems; E-Commerce; Graphics and Human Computer Interfaces
• Online Access: https://ink.library.smu.edu.sg/sis_research/9953; https://ink.library.smu.edu.sg/context/sis_research/article/10953/viewcontent/HCI_Research_Issues_in_E_Commerce_pvoa.pdf
• Institution: Singapore Management University

This article outlines a number of important research issues in human-computer interaction in the e-commerce environment. It highlights some of the challenges faced by users in browsing Web sites and conducting searches for information, and suggests several areas of research for promoting ease of nav...