A Study of the Effect of Consumer Trust on Consumer Expectations and Satisfaction: The Korean Experience

• Main Authors: KIM, Dan J., FERRIN, Donald L., RAO, H. Raghav
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2003
• Subjects: consumer satisfaction; consumer trust; expectation-confirmation theory; pre-purchase and post-purchase stages; social exchange theory; Asian Studies; Business; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/678; https://doi.org/10.1145/948005.948046
• Institution: Singapore Management University

This study proposes a framework regarding the relationship between consumer trust, satisfaction, and expectation in the context of electronic commerce. In particular, the framework draws together two theories: expectation-confirmation theory and social exchange theory. Following the longitudinal pre...