A Study of the Effect of Consumer Trust on Consumer Expectations and Satisfaction: The Korean Experience
This study proposes a framework regarding the relationship between consumer trust, satisfaction, and expectation in the context of electronic commerce. In particular, the framework draws together two theories: expectation-confirmation theory and social exchange theory. Following the longitudinal pre...
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Main Authors: | KIM, Dan J., FERRIN, Donald L., RAO, H. Raghav |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2003
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/678 https://doi.org/10.1145/948005.948046 |
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Institution: | Singapore Management University |
Language: | English |
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