A Study of the Effect of Consumer Trust on Consumer Expectations and Satisfaction: The Korean Experience

This study proposes a framework regarding the relationship between consumer trust, satisfaction, and expectation in the context of electronic commerce. In particular, the framework draws together two theories: expectation-confirmation theory and social exchange theory. Following the longitudinal pre...

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Main Authors: KIM, Dan J., FERRIN, Donald L., RAO, H. Raghav
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2003
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/678
https://doi.org/10.1145/948005.948046
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spelling sg-smu-ink.lkcsb_research-16772016-03-13T02:53:07Z A Study of the Effect of Consumer Trust on Consumer Expectations and Satisfaction: The Korean Experience KIM, Dan J. FERRIN, Donald L. RAO, H. Raghav This study proposes a framework regarding the relationship between consumer trust, satisfaction, and expectation in the context of electronic commerce. In particular, the framework draws together two theories: expectation-confirmation theory and social exchange theory. Following the longitudinal pre-purchase and post-purchase stages, this study provides a theoretical framework combining trust, expectation and satisfaction, and tests the proposed models empirically using Internet consumer behavior data collected via two rounds of Web surveys conducted in two major Korean universities. In accordance with existing literature of traditional commerce, the empirical findings suggest that both consumer's trust and expectation have positive influences on consumer's satisfaction. The study also provides a framework explaining the subsequent relationships of trust and satisfaction (trust ? satisfaction ? post-trust ? long-term trust) following the pre-purchase and post-purchase stages. In addition, a significant and positive relationship is detected between consumer's trust and expectation. 2003-09-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/678 info:doi/10.1145/948005.948046 https://doi.org/10.1145/948005.948046 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University consumer satisfaction consumer trust expectation-confirmation theory pre-purchase and post-purchase stages social exchange theory Asian Studies Business E-Commerce
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic consumer satisfaction
consumer trust
expectation-confirmation theory
pre-purchase and post-purchase stages
social exchange theory
Asian Studies
Business
E-Commerce
spellingShingle consumer satisfaction
consumer trust
expectation-confirmation theory
pre-purchase and post-purchase stages
social exchange theory
Asian Studies
Business
E-Commerce
KIM, Dan J.
FERRIN, Donald L.
RAO, H. Raghav
A Study of the Effect of Consumer Trust on Consumer Expectations and Satisfaction: The Korean Experience
description This study proposes a framework regarding the relationship between consumer trust, satisfaction, and expectation in the context of electronic commerce. In particular, the framework draws together two theories: expectation-confirmation theory and social exchange theory. Following the longitudinal pre-purchase and post-purchase stages, this study provides a theoretical framework combining trust, expectation and satisfaction, and tests the proposed models empirically using Internet consumer behavior data collected via two rounds of Web surveys conducted in two major Korean universities. In accordance with existing literature of traditional commerce, the empirical findings suggest that both consumer's trust and expectation have positive influences on consumer's satisfaction. The study also provides a framework explaining the subsequent relationships of trust and satisfaction (trust ? satisfaction ? post-trust ? long-term trust) following the pre-purchase and post-purchase stages. In addition, a significant and positive relationship is detected between consumer's trust and expectation.
format text
author KIM, Dan J.
FERRIN, Donald L.
RAO, H. Raghav
author_facet KIM, Dan J.
FERRIN, Donald L.
RAO, H. Raghav
author_sort KIM, Dan J.
title A Study of the Effect of Consumer Trust on Consumer Expectations and Satisfaction: The Korean Experience
title_short A Study of the Effect of Consumer Trust on Consumer Expectations and Satisfaction: The Korean Experience
title_full A Study of the Effect of Consumer Trust on Consumer Expectations and Satisfaction: The Korean Experience
title_fullStr A Study of the Effect of Consumer Trust on Consumer Expectations and Satisfaction: The Korean Experience
title_full_unstemmed A Study of the Effect of Consumer Trust on Consumer Expectations and Satisfaction: The Korean Experience
title_sort study of the effect of consumer trust on consumer expectations and satisfaction: the korean experience
publisher Institutional Knowledge at Singapore Management University
publishDate 2003
url https://ink.library.smu.edu.sg/lkcsb_research/678
https://doi.org/10.1145/948005.948046
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