Who needs trust when you know everything? Dealing with information abundance on a consumer-review Web site

• Main Author: Duffy, Andrew
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2018
• Subjects: DRNTU::Social sciences::Communication; Trust; Consumer Review Sites
• Online Access: https://hdl.handle.net/10356/102526; http://hdl.handle.net/10220/47251
• Institution: Nanyang Technological University

Ideas about trust have been based on information scarcity. To overcome the uncertainty associated with choice, people gather information; when that is not enough, they turn to trust in order to make a decision. Consumer-review Web sites offer information abundance, however, which demands a re-evalua...