Who needs trust when you know everything? Dealing with information abundance on a consumer-review Web site

• المؤلف الرئيسي: Duffy, Andrew
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2018
• الموضوعات: DRNTU::Social sciences::Communication; Trust; Consumer Review Sites
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/102526; http://hdl.handle.net/10220/47251

Ideas about trust have been based on information scarcity. To overcome the uncertainty associated with choice, people gather information; when that is not enough, they turn to trust in order to make a decision. Consumer-review Web sites offer information abundance, however, which demands a re-evalua...