When Do Consumers Purchase Online?: Based on Inter-Purchase Time

When Do Consumers Purchase Online?: Based on Inter-Purchase Time

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those...

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Bibliographic Details
Main Author: KIM, Youngsoo
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Purchase Time
Purchase Regularity
Price Promotion
Computer Sciences
E-Commerce
Online Access:https://ink.library.smu.edu.sg/sis_research/2000
https://ink.library.smu.edu.sg/context/sis_research/article/2999/viewcontent/When_Do_Online_Consumers_Purchase___Based_on_Inter_Purchase_Time.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/2000
https://ink.library.smu.edu.sg/context/sis_research/article/2999/viewcontent/When_Do_Online_Consumers_Purchase___Based_on_Inter_Purchase_Time.pdf

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