The Informavore Shopper: Analysis of Information Foraging, System Design, and Purchasing Behavior in Online Retail Stores

Global online retail sales are on the rise and are predicted to experience a double digit growth annually over the next three years. Given little marginal cost involved in adding new products and brands to their catalogues, online retailers tend to increase product and brand offerings to increase sa...

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Bibliographic Details
Main Author: HONG, Jeff Min Teck
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/etd_coll/92
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1092&context=etd_coll
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Institution: Singapore Management University
Language: English