The Informavore Shopper: Analysis of Information Foraging, System Design, and Purchasing Behavior in Online Retail Stores
Global online retail sales are on the rise and are predicted to experience a double digit growth annually over the next three years. Given little marginal cost involved in adding new products and brands to their catalogues, online retailers tend to increase product and brand offerings to increase sa...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/92 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1092&context=etd_coll |
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| Institution: | Singapore Management University |
| Language: | English |