When Do Consumers Purchase Online?: Based on Inter-Purchase Time

• Main Author: KIM, Youngsoo
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Online Purchase Time; Purchase Regularity; Price Promotion; Computer Sciences; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/sis_research/2000; https://ink.library.smu.edu.sg/context/sis_research/article/2999/viewcontent/When_Do_Online_Consumers_Purchase___Based_on_Inter_Purchase_Time.pdf
• Institution: Singapore Management University

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those...