When Do Consumers Purchase Online?: Based on Inter-Purchase Time
This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/2000 https://ink.library.smu.edu.sg/context/sis_research/article/2999/viewcontent/When_Do_Online_Consumers_Purchase___Based_on_Inter_Purchase_Time.pdf |
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| Institution: | Singapore Management University |
| Language: | English |