What motivates people to purchase Digital Items on virtual community websites? The desire for online self-presentation

What motivates people to purchase Digital Items on virtual community websites? The desire for online self-presentation

10.1287/isre.1110.0411

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Bibliographic Details
Main Authors: Kim, H.-W., Chan, H.C., Kankanhalli, A.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Desire for online self-presentation
Digital item purchase
Online presentation self-efficacy
VC involvement
VC norms
Virtual community
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42497
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Institution: National University of Singapore

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http://scholarbank.nus.edu.sg/handle/10635/42497

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