What motivates people to purchase Digital Items on virtual community websites? The desire for online self-presentation

10.1287/isre.1110.0411

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Bibliographic Details
Main Authors:	Kim, H.-W., Chan, H.C., Kankanhalli, A.
Other Authors:	INFORMATION SYSTEMS
Format:	Article
Published:	2013
Subjects:	Desire for online self-presentation Digital item purchase Online presentation self-efficacy VC involvement VC norms Virtual community
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42497
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Institution:	National University of Singapore

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Summary:	10.1287/isre.1110.0411

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