Credit card cue effect : how mere exposure to credit card cues promotes consumers’ perceived financial well-being and spending

Credit card cue effect : how mere exposure to credit card cues promotes consumers’ perceived financial well-being and spending

Purpose: Extant literature has mixed results regarding the credit-card-cue effect. Some showed that credit-card cues stimulate spending, whereas others were unable to replicate the findings or found that cues discourage consumer spending. The purpose of this paper is to investigate how consumers’ s...

Full description

Saved in:
Bibliographic Details
Main Authors: Wong, King Yin, Lynn, Michael
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2021
Subjects:
Business::Finance
Consumer Behaviour
Consumer Credit
Online Access:https://hdl.handle.net/10356/151899
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English

Internet

https://hdl.handle.net/10356/151899

Similar Items