Credit card cue effect : how mere exposure to credit card cues promotes consumers’ perceived financial well-being and spending

• Main Authors: Wong, King Yin, Lynn, Michael
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2021
• Subjects: Business::Finance; Consumer Behaviour; Consumer Credit
• Online Access: https://hdl.handle.net/10356/151899
• Institution: Nanyang Technological University

Purpose: Extant literature has mixed results regarding the credit-card-cue effect. Some showed that credit-card cues stimulate spending, whereas others were unable to replicate the findings or found that cues discourage consumer spending. The purpose of this paper is to investigate how consumers’ s...