Affect as a Decision-Making System of the Present

Affect as a Decision-Making System of the Present

We review a variety of empirical findings consistent with the general thesis that the affective system of judgment and decision making is inherently anchored in the present. Building on this thesis, we advance the specific hypothesis that affective feelings are relied upon more (weighted more heavil...

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Bibliographic Details
Main Authors: CHANG, Hannah H., PHAM, Michel Tuan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Affect
emotions
judgement
consumer research
Business
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3249
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4248/viewcontent/Chand_20__20Pham_20_forthcoming__20Affect_20as_20a_20Decision_20System_20of_20the_20Present__20Journal_20of_20Consumer_20Research.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/3249
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4248/viewcontent/Chand_20__20Pham_20_forthcoming__20Affect_20as_20a_20Decision_20System_20of_20the_20Present__20Journal_20of_20Consumer_20Research.pdf

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