Affect as a Decision-Making System of the Present

We review a variety of empirical findings consistent with the general thesis that the affective system of judgment and decision making is inherently anchored in the present. Building on this thesis, we advance the specific hypothesis that affective feelings are relied upon more (weighted more heavil...

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Main Authors: CHANG, Hannah H., PHAM, Michel Tuan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3249
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4248/viewcontent/Chand_20__20Pham_20_forthcoming__20Affect_20as_20a_20Decision_20System_20of_20the_20Present__20Journal_20of_20Consumer_20Research.pdf
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spelling sg-smu-ink.lkcsb_research-42482018-07-10T04:25:30Z Affect as a Decision-Making System of the Present CHANG, Hannah H. PHAM, Michel Tuan We review a variety of empirical findings consistent with the general thesis that the affective system of judgment and decision making is inherently anchored in the present. Building on this thesis, we advance the specific hypothesis that affective feelings are relied upon more (weighted more heavily) in judgments whose outcomes and targets are closer to the present than in those whose outcomes and targets are temporally more distant. Consistent with this hypothesis, results from five experiments show that temporal proximity (a) amplifies the relative preference for options that are affectively superior, and (b) increases the effects of incidental affect on evaluations. These effects are observed when compared to a more distant future as well as to a more distant past, and (c) they appear to be linked to a greater perceived information value of affective feelings in judgments whose outcomes and targets are closer to the present. Theoretical implications are discussed. 2013-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/3249 info:doi/10.1086/668644 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4248/viewcontent/Chand_20__20Pham_20_forthcoming__20Affect_20as_20a_20Decision_20System_20of_20the_20Present__20Journal_20of_20Consumer_20Research.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Affect emotions judgement consumer research Business Marketing
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Affect
emotions
judgement
consumer research
Business
Marketing
spellingShingle Affect
emotions
judgement
consumer research
Business
Marketing
CHANG, Hannah H.
PHAM, Michel Tuan
Affect as a Decision-Making System of the Present
description We review a variety of empirical findings consistent with the general thesis that the affective system of judgment and decision making is inherently anchored in the present. Building on this thesis, we advance the specific hypothesis that affective feelings are relied upon more (weighted more heavily) in judgments whose outcomes and targets are closer to the present than in those whose outcomes and targets are temporally more distant. Consistent with this hypothesis, results from five experiments show that temporal proximity (a) amplifies the relative preference for options that are affectively superior, and (b) increases the effects of incidental affect on evaluations. These effects are observed when compared to a more distant future as well as to a more distant past, and (c) they appear to be linked to a greater perceived information value of affective feelings in judgments whose outcomes and targets are closer to the present. Theoretical implications are discussed.
format text
author CHANG, Hannah H.
PHAM, Michel Tuan
author_facet CHANG, Hannah H.
PHAM, Michel Tuan
author_sort CHANG, Hannah H.
title Affect as a Decision-Making System of the Present
title_short Affect as a Decision-Making System of the Present
title_full Affect as a Decision-Making System of the Present
title_fullStr Affect as a Decision-Making System of the Present
title_full_unstemmed Affect as a Decision-Making System of the Present
title_sort affect as a decision-making system of the present
publisher Institutional Knowledge at Singapore Management University
publishDate 2013
url https://ink.library.smu.edu.sg/lkcsb_research/3249
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4248/viewcontent/Chand_20__20Pham_20_forthcoming__20Affect_20as_20a_20Decision_20System_20of_20the_20Present__20Journal_20of_20Consumer_20Research.pdf
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