Affect as a Decision-Making System of the Present

• Main Authors: CHANG, Hannah H., PHAM, Michel Tuan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Affect; emotions; judgement; consumer research; Business; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3249; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4248/viewcontent/Chand_20__20Pham_20_forthcoming__20Affect_20as_20a_20Decision_20System_20of_20the_20Present__20Journal_20of_20Consumer_20Research.pdf
• Institution: Singapore Management University

We review a variety of empirical findings consistent with the general thesis that the affective system of judgment and decision making is inherently anchored in the present. Building on this thesis, we advance the specific hypothesis that affective feelings are relied upon more (weighted more heavil...