Running shoe knowledge and purchasing decisions compared among groups of athletes

• Main Author: Low, Nicole Sui Xuan
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Business::Marketing::Consumer behavior; Science::General::Education
• Online Access: https://hdl.handle.net/10356/144872
• Institution: Nanyang Technological University

Background: Recommending running shoes (RS) based on arch types has shown to be effective in reducing running related injures (RRI). Knowledge of RS should be assessed and compared amongst runners and ball sport athletes (BSA) to provide targeted education. Factors influencing RS purchase decisio...