An integrated model of online rating decision : role of pre-purchase expectation and post-purchase experience

The current literature mostly treats the rating decisions as a function of the concurrent rating environment characteristics and product experience without explicitly accounting for the discrepancy between a consumers’ expected and realized perceptions of product quality. To fill this literature gap...

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Bibliographic Details
Main Author: Soumya Mukhopadhyay
Other Authors: Chung Tuck Siong
Format: Theses and Dissertations
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/62247
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Institution: Nanyang Technological University
Language: English

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