Examining the influence of perceived value and online game addiction on in-game purchase intention with the mediating role of loyalty of Genshin Impact players from the Philippines: An analysis of an open-world action role-playing game

Examining the influence of perceived value and online game addiction on in-game purchase intention with the mediating role of loyalty of Genshin Impact players from the Philippines: An analysis of an open-world action role-playing game

The game industry has been continuously growing in the late years. In 2020, the release of Genshin Impact, an open-world action role-playing game (RPG), created an enormous influence that attracted players worldwide. This research paper examines how Online Game Addiction and Perceived Value affect I...

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Bibliographic Details
Main Authors: Chen, Xiao Shi Sofia Sandra, Han, Shuyu, Romualdez, Anne Stephanie Hong, Zeng, Sarah Ysabel
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Internet games
Video game addiction
Customer loyalty
Consumer behavior
Marketing
Other Business
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/108
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1128/viewcontent/Examining_the_influence2_of_perceived_value_and_online_game_addict.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_dsi/108
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1128/viewcontent/Examining_the_influence2_of_perceived_value_and_online_game_addict.pdf

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