Examining the influence of perceived value and online game addiction on in-game purchase intention with the mediating role of loyalty of Genshin Impact players from the Philippines: An analysis of an open-world action role-playing game
The game industry has been continuously growing in the late years. In 2020, the release of Genshin Impact, an open-world action role-playing game (RPG), created an enormous influence that attracted players worldwide. This research paper examines how Online Game Addiction and Perceived Value affect I...
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Main Authors: | Chen, Xiao Shi Sofia Sandra, Han, Shuyu, Romualdez, Anne Stephanie Hong, Zeng, Sarah Ysabel |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2022
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/108 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1128/viewcontent/Examining_the_influence2_of_perceived_value_and_online_game_addict.pdf |
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Institution: | De La Salle University |
Language: | English |
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