The mobile gaming industry: How mobile game addiction and digital innovation of Call of Duty: Mobile-Garena, affect a players purchasing intention

The mobile gaming industry now in the Philippines is such a huge hit that more and more people from kids to teenagers started to play. Which means more in-game purchases and with this, the proponents of the research would like to know what drives teenagers to working college students to purchase the...

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Bibliographic Details
Main Authors: Guerrero, Gabriel M., Tejano, Brian Christopher Cruz, Valenzuela, Rafael Antonio Katigbak
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/182
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Institution: De La Salle University
Language: English