Why pay for free play? Investigating the excessive in-game purchases made by mobile legends gamers in the Philippines

Why pay for free play? Investigating the excessive in-game purchases made by mobile legends gamers in the Philippines

With a valuation of $274 billion, the mobile gaming market is experiencing remarkable growth, becoming one of the most lucrative sectors in the electronic gaming industry. It is thus vital to investigate the correlation between Purchase Intentions and Actual Purchases among Philippine players of Mob...

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Bibliographic Details
Main Authors: Samonte, Piolo Louise Austria, Sevilla, Diego Luis Santos, So, Garvyn Mark Gaw, Yam, Pio Alberto Cervantes
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Consumer behavior
Video gamers—Psychology
Mobile games
Marketing
Other Business
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/164
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1154/viewcontent/Why_Pay_for_Free_Play__Investigating_the_Excessive_In_Game_Purcha.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_dsi/164
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1154/viewcontent/Why_Pay_for_Free_Play__Investigating_the_Excessive_In_Game_Purcha.pdf

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