Why pay for free play? Investigating the excessive in-game purchases made by mobile legends gamers in the Philippines

• Main Authors: Samonte, Piolo Louise Austria, Sevilla, Diego Luis Santos, So, Garvyn Mark Gaw, Yam, Pio Alberto Cervantes
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Consumer behavior; Video gamers—Psychology; Mobile games; Marketing; Other Business
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/164; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1154/viewcontent/Why_Pay_for_Free_Play__Investigating_the_Excessive_In_Game_Purcha.pdf
• Institution: De La Salle University

With a valuation of $274 billion, the mobile gaming market is experiencing remarkable growth, becoming one of the most lucrative sectors in the electronic gaming industry. It is thus vital to investigate the correlation between Purchase Intentions and Actual Purchases among Philippine players of Mob...