Why pay for free play? Investigating the excessive in-game purchases made by mobile legends gamers in the Philippines
With a valuation of $274 billion, the mobile gaming market is experiencing remarkable growth, becoming one of the most lucrative sectors in the electronic gaming industry. It is thus vital to investigate the correlation between Purchase Intentions and Actual Purchases among Philippine players of Mob...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/164 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1154/viewcontent/Why_Pay_for_Free_Play__Investigating_the_Excessive_In_Game_Purcha.pdf |
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| Institution: | De La Salle University |
| Language: | English |