PROPOSED MARKETING STRATEGY FOR LOCAL VIDEO GAME DEVELOPER BASED ON GAMERS MOTIVATION TO PAY LOCAL VIDEO GAME IN INDONESIA
In previous research found that Indonesian video game market is dominated by foreign video games, video game players Indonesia is more interested in foreign video games than local video games (Briantono, 2018). The video game market in Indonesia is the largest market in Southeast Asia with total rev...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/39102 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |