MARKETING STRATEGY FOR CREATIVE INDUSTRY ( INDIE VIDEO GAME) (CASE STUDY : PAMALI GAME BY STORY TALE STUDIO)

Video games are a creative industry that promises high profits. In this case the video games made by Indie Studio also have the potential to generate quite high profits. In this case, Studio Story Tale with their latest and flagship product, PAMALI: Indonesian Folklore Horror, which was just rele...

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Bibliographic Details
Main Author: Angga Prasetya Askin, Mohammad
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/50781
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Institution: Institut Teknologi Bandung
Language: Indonesia