PROPOSED DIGITAL MARKETING STRATEGY FOR INDI GAME DEVELOPER (CASE STUDY: FUNNY BUNNY)

Funny Bunny is an indie game developer company that produce Role Playing Games (RPG). As a new company, the need for marketing is crucial. The right marketing strategy will be critical to produce optimal earning. That is important for the sustainability of Funny Bunny. This research uses both quant...

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Bibliographic Details
Main Author: Hupasandha Risangmaya, Melati
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/43527
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Institution: Institut Teknologi Bandung
Language: Indonesia