Live Streaming Contents Influencing Game Playing Behavior Among Thailand Gamers
This paper studies online game engagement in Thailand gaming communities. ‘Planned Behavior’ is the theory used in this study and it explains factors in order to determine the sustainability of the online gaming business. The theoretical research model of the paper focuses on flow experience, human-...
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| Format: | Article |
| Published: |
2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/90712 |
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| Institution: | Mahidol University |