Examining the influence of perceived value and online game addiction on in-game purchase intention with the mediating role of loyalty of Genshin Impact players from the Philippines: An analysis of an open-world action role-playing game

• Main Authors: Chen, Xiao Shi Sofia Sandra, Han, Shuyu, Romualdez, Anne Stephanie Hong, Zeng, Sarah Ysabel
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Internet games; Video game addiction; Customer loyalty; Consumer behavior; Marketing; Other Business
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/108; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1128/viewcontent/Examining_the_influence2_of_perceived_value_and_online_game_addict.pdf
• Institution: De La Salle University

The game industry has been continuously growing in the late years. In 2020, the release of Genshin Impact, an open-world action role-playing game (RPG), created an enormous influence that attracted players worldwide. This research paper examines how Online Game Addiction and Perceived Value affect I...