The perceived roles of cognition, emotion and marketing strategies in college students' purchasing behavior

• Main Authors: Ampil, Marie Celine Michelle F., Py, Saul A., Tuason, Maria Angela T.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing; Consumer behavior; Marketing research; Professions > Marketing; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8280
• Institution: De La Salle University

The present study examines the effect of perceived role of cognition, perceived role of emotion and marketing strategies on the behavior of adolescent consumers. The researchers also examined if there was an interaction among the three variables being studied in this research paper. Two focus group...