The perceived roles of cognition, emotion and marketing strategies in college students' purchasing behavior
The present study examines the effect of perceived role of cognition, perceived role of emotion and marketing strategies on the behavior of adolescent consumers. The researchers also examined if there was an interaction among the three variables being studied in this research paper. Two focus group...
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oai:animorepository.dlsu.edu.ph:etd_bachelors-89252022-03-10T00:44:35Z The perceived roles of cognition, emotion and marketing strategies in college students' purchasing behavior Ampil, Marie Celine Michelle F. Py, Saul A. Tuason, Maria Angela T. The present study examines the effect of perceived role of cognition, perceived role of emotion and marketing strategies on the behavior of adolescent consumers. The researchers also examined if there was an interaction among the three variables being studied in this research paper. Two focus group discussions with six participants each were conducted in order to gather data. To examine the results, Content Analysis was used for this study. Three main categories and 12 themes were identified from the answers of the participants. It was found out that there is an interaction among all three variables although the strength of each variable was not determined. These three are very important in the adolescent decision making and should be taken into consideration by both the consumers and sellers. 2011-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/8280 Bachelor's Theses English Animo Repository Marketing Consumer behavior Marketing research Professions--Marketing Psychology |
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Marketing Consumer behavior Marketing research Professions--Marketing Psychology Ampil, Marie Celine Michelle F. Py, Saul A. Tuason, Maria Angela T. The perceived roles of cognition, emotion and marketing strategies in college students' purchasing behavior |
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The present study examines the effect of perceived role of cognition, perceived role of emotion and marketing strategies on the behavior of adolescent consumers. The researchers also examined if there was an interaction among the three variables being studied in this research paper. Two focus group discussions with six participants each were conducted in order to gather data. To examine the results, Content Analysis was used for this study. Three main categories and 12 themes were identified from the answers of the participants. It was found out that there is an interaction among all three variables although the strength of each variable was not determined. These three are very important in the adolescent decision making and should be taken into consideration by both the consumers and sellers. |
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text |
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Ampil, Marie Celine Michelle F. Py, Saul A. Tuason, Maria Angela T. |
author_facet |
Ampil, Marie Celine Michelle F. Py, Saul A. Tuason, Maria Angela T. |
author_sort |
Ampil, Marie Celine Michelle F. |
title |
The perceived roles of cognition, emotion and marketing strategies in college students' purchasing behavior |
title_short |
The perceived roles of cognition, emotion and marketing strategies in college students' purchasing behavior |
title_full |
The perceived roles of cognition, emotion and marketing strategies in college students' purchasing behavior |
title_fullStr |
The perceived roles of cognition, emotion and marketing strategies in college students' purchasing behavior |
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The perceived roles of cognition, emotion and marketing strategies in college students' purchasing behavior |
title_sort |
perceived roles of cognition, emotion and marketing strategies in college students' purchasing behavior |
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2011 |
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