A study on the relationship of psychographic variables and ecologically concious consumer behavior among the College of Business and Economics graduate school students

A study on the relationship of psychographic variables and ecologically concious consumer behavior among the College of Business and Economics graduate school students

The study is to determine the relationship of three psychographic variables (Environmental Concern, Perceived Consumer Effectiveness and Altruism) and Ecologically Conscious Consumer Behavior (ECCB). There were one-hundred fifty graduate school students from the College of Business and Economics enr...

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Bibliographic Details
Main Author: Tan, Michelle Copok
Format: text
Language:English
Published: Animo Repository 2005
Subjects:
Consumer behavior
Psychographics
Variables (Mathematics)
Graduate students
Consumers > Research
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/3242
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10080/viewcontent/TG03820_F_Partial.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_masteral/3242
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10080/viewcontent/TG03820_F_Partial.pdf

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