A study on the relationship of psychographic variables and ecologically concious consumer behavior among the College of Business and Economics graduate school students

• Main Author: Tan, Michelle Copok
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Consumer behavior; Psychographics; Variables (Mathematics); Graduate students; Consumers > Research; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3242; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10080/viewcontent/TG03820_F_Partial.pdf
• Institution: De La Salle University

The study is to determine the relationship of three psychographic variables (Environmental Concern, Perceived Consumer Effectiveness and Altruism) and Ecologically Conscious Consumer Behavior (ECCB). There were one-hundred fifty graduate school students from the College of Business and Economics enr...