An integrated model of online rating decision : role of pre-purchase expectation and post-purchase experience

• Main Author: Soumya Mukhopadhyay
• Other Authors: Chung Tuck Siong
• Format: Theses and Dissertations
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/62247
• Institution: Nanyang Technological University

The current literature mostly treats the rating decisions as a function of the concurrent rating environment characteristics and product experience without explicitly accounting for the discrepancy between a consumers’ expected and realized perceptions of product quality. To fill this literature gap...