Blog-shopping in Singapore : exploring the success of blog-shops.

• Main Authors: Wong, Yao Min., Chee, Daryl Jian Hao., Wong, Koon Yin.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/21232
• Institution: Nanyang Technological University

Online shopping as a trend has been growing phenomenally in recent years, drawing much attention from marketers and researchers alike. Amidst this rapid growth, several other forms of e-commerce models have emerged and gained much popularity. One such interesting model is that of Blog-Shopping. This...