Factors affecting online shopping intention: An extension of the theory of planned behavior
While there is ample literature examining the different factors that lead to online shopping intention internationally, there is no published study on the topic that has been done for the Philippine market. Thus, this study aimed to determine the key factors affecting online shopping intention among...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2018
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6416 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13495/viewcontent/CARDILLO_JF2.pdf |
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| Institution: | De La Salle University |
| Language: | English |