Factors affecting online shopping intention: An extension of the theory of planned behavior

While there is ample literature examining the different factors that lead to online shopping intention internationally, there is no published study on the topic that has been done for the Philippine market. Thus, this study aimed to determine the key factors affecting online shopping intention among...

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Bibliographic Details
Main Author: Cardillo, Juli F.
Format: text
Language:English
Published: Animo Repository 2018
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6416
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13495/viewcontent/CARDILLO_JF2.pdf
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Institution: De La Salle University
Language: English
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