Effect of lighting on self-awareness and sensation.

• Main Authors: Zheng, Li Peng., Ng, Sim Hui., Chua, Hui Mei.
• Other Authors: Lam Shun Yin
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/21226
• Institution: Nanyang Technological University

Although research on self-awareness and its effects have been gaining popularity in recent years, not much is explored in the area on the antecedents of self-awareness. In the retail environment, manipulation of self-awareness has an important implication to managers as it affects consumers’ beha...