Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.

• المؤلفون الرئيسيون: Chan, Wan Ying., Heng, Wei Shan., Lee, Ley Bing.
• مؤلفون آخرون: Chung, Cindy Mann Yien
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8557
• المؤسسة: Nanyang Technological University

This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationship...