Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.

This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationship...

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Main Authors:	Chan, Wan Ying., Heng, Wei Shan., Lee, Ley Bing.
Other Authors:	Chung, Cindy Mann Yien
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8557
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-85572023-05-19T07:23:11Z Investigation of social facilitation and self-defense motives on word-of-mouth behaviour. Chan, Wan Ying. Heng, Wei Shan. Lee, Ley Bing. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationships with others. Self-defense motive may override social facilitation motive in the event that consumers wish to preserve their self-image. 2008-09-24T07:22:35Z 2008-09-24T07:22:35Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8557 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chan, Wan Ying. Heng, Wei Shan. Lee, Ley Bing. Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.
description	This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationships with others. Self-defense motive may override social facilitation motive in the event that consumers wish to preserve their self-image.
author2	Chung, Cindy Mann Yien
author_facet	Chung, Cindy Mann Yien Chan, Wan Ying. Heng, Wei Shan. Lee, Ley Bing.
format	Final Year Project
author	Chan, Wan Ying. Heng, Wei Shan. Lee, Ley Bing.
author_sort	Chan, Wan Ying.
title	Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.
title_short	Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.
title_full	Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.
title_fullStr	Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.
title_full_unstemmed	Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.
title_sort	investigation of social facilitation and self-defense motives on word-of-mouth behaviour.
publishDate	2008
url	http://hdl.handle.net/10356/8557
_version_	1772827008542179328

Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.

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