A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.

• Main Authors: Tan, Chor Howe., Tan, Kevin Hoe Heng., Loh, Ling Ling.
• Other Authors: Chung, Cindy Mann Yien
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9206
• Institution: Nanyang Technological University

The analysing and understanding of word-of-mouth communication and its contents. The study will look at the relationship of the WOM given in different positive and negative product or service experiences. An area of WOM that is relatively unexplored by WOM researchers – that of nonverbal behaviour c...