A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.

The analysing and understanding of word-of-mouth communication and its contents. The study will look at the relationship of the WOM given in different positive and negative product or service experiences. An area of WOM that is relatively unexplored by WOM researchers – that of nonverbal behaviour c...

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Bibliographic Details
Main Authors:	Tan, Chor Howe., Tan, Kevin Hoe Heng., Loh, Ling Ling.
Other Authors:	Chung, Cindy Mann Yien
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9206
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9206
record_format	dspace
spelling	sg-ntu-dr.10356-92062023-05-19T05:41:42Z A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour. Tan, Chor Howe. Tan, Kevin Hoe Heng. Loh, Ling Ling. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The analysing and understanding of word-of-mouth communication and its contents. The study will look at the relationship of the WOM given in different positive and negative product or service experiences. An area of WOM that is relatively unexplored by WOM researchers – that of nonverbal behaviour complementing WOM is also explored. 2008-09-24T07:29:42Z 2008-09-24T07:29:42Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9206 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Tan, Chor Howe. Tan, Kevin Hoe Heng. Loh, Ling Ling. A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.
description	The analysing and understanding of word-of-mouth communication and its contents. The study will look at the relationship of the WOM given in different positive and negative product or service experiences. An area of WOM that is relatively unexplored by WOM researchers – that of nonverbal behaviour complementing WOM is also explored.
author2	Chung, Cindy Mann Yien
author_facet	Chung, Cindy Mann Yien Tan, Chor Howe. Tan, Kevin Hoe Heng. Loh, Ling Ling.
format	Final Year Project
author	Tan, Chor Howe. Tan, Kevin Hoe Heng. Loh, Ling Ling.
author_sort	Tan, Chor Howe.
title	A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.
title_short	A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.
title_full	A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.
title_fullStr	A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.
title_full_unstemmed	A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.
title_sort	study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.
publishDate	2008
url	http://hdl.handle.net/10356/9206
_version_	1770566713319882752

A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.

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